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Why a video case study is useful to an architect

8th October 2020 By Ben Adam-Smith Leave a Comment

At Regen Media we serve a portion of the construction industry that is dedicated to quality. Comfort, health and well-being are always high on the agenda. So when a building has been completed we want to help you shout about it.

We caught up with architect Mark Siddall from LEAP to find out why he wanted to make a case study video of Larch Corner Passivhaus.

Let your clients do the talking

It’s all very well telling people about your products and services, but this is not necessarily the best way to build trust and rapport.

Instead let satisfied customers do the talking. When they explain how your business solved their problems it will have a much greater effect.

In Mark’s case study video he returns to Larch Corner to chat with self-builder Mick Woolley. We see a beautiful timber house, full of character, and quickly realise that Mick is immensely proud.

Then we hear more about the desirability of the property.

Mick comments: “The heating went off early March and I haven’t touched it since. The house stays at a very even temperature all the time.”

As Mark chats with Mick it’s clear that the design took into account energy efficiency, daylighting, futureproofing, use of eco-friendly materials, and the opportunity to have some fun in the process (Mick proudly displays his sliding wall and fold-down bed!).

Mark’s expertise is also highlighted when they talk about the construction process and the decision to target the Passivhaus standard.

Mick says: “I’m very happy. Obviously I needed you to help me turn it into a Passivhaus… and I’ve got a lot of information when I needed it from you. That’s been the thing that’s made it a success.”

Show how you make better buildings

The Passivhaus standard (also known as passive house) is a tried and tested methodology that delivers high levels of comfort throughout the year without the need for much heating or cooling. Other benefits include low running costs, constant fresh air and a lovely peaceful indoor environment.

As one of the early adopters of the Passivhaus standard in the UK, Mark is driven to spread the word far and wide.

“I think the fastest and most powerful way to build a professional relationship comes from sharing useful information and being able to educate others about better standards of construction and design.”

He’s even set up a website called ‘Passivhaus Secrets’ that is separate from his architectural practice’s website.

The case study is just the introduction to Mark

There are several ways you might find Mark’s case study.

The search term ‘Passivhaus’ brings a lot of people via Google or YouTube, and then conversations on social media account for more eyeballs.

After watching the video online, people would then be able to follow a link through to the ‘Passivhaus Secrets’ website.

At this point, by entering your email address, there is an opportunity to watch an in-depth documentary series.

This gives Mark the opportunity to drip-feed information over time and engage with viewers.

“In this process, I reach out to them, asking if they’re finding all the answers that they were hoping to find, and to try to fill in a few gaps if necessary. And obviously, in a sense, also provides an opportunity to start building a relationship.”

The best way to appreciate a building is to visit it

A video case study is a great way to condense information and a testimonial into a short space of time, but Mark allows people who join his email list to dig deeper. This culminates in the opportunity to visit one of the Passivhaus Open Days that he helps to run. 

“Open days give people more information about the processes that are associated with good architectural design and Passivhaus as well – as well as allowing them to experience what a particular Passivhaus is like. Again, this also gives me an opportunity to build a relationship and to demonstrate some of the knowledge and expertise that I have to offer on their project. If they want to create a project in the future then hopefully I’ll be at the top of their list.”

Mark is set on continuing this knowledge sharing approach in the future and plans to work with Regen Media again.

Make your own case study video

If you’ve recently completed a low energy project then maybe we can help you promote it. Get in touch to find out more.

Filed Under: Marketing Tagged With: architect, Mark Siddall, Passive House

How Crowdfunding Helped Me Make a Documentary on Creating Better Homes

19th May 2015 By Ben Adam-Smith Leave a Comment

Does your business have a message about green building that’s worth sharing?

Is there a project you’d like to pursue but you don’t know how to fund it?

In this post I’m going to share my experience of crowdfunding a documentary on building better houses, how I realised it and why I know I will be repeating the process in the future.

While people rant and rave about climate change, and curl up into a ball because nothing can be done I always try to keep positive. In my mind there is a world of opportunity before us and it is increasingly weighted in favour of those willing to invest in what a sustainable future might look like.

Over the last couple of years blogging at House Planning Help I have met people who have come up with elements of this sustainable future, whether it be by creating an energy-efficient house, forming a cohousing group, being careful where their money gets spent or making other significant lifestyle changes such as refusing to fly! That’s why I feel – if we’re not afraid of action – we each have a role to play here. We need to strive for that vision of a sustainable future, in whatever context that means for us, and then share our experiences online.
[Read more…]

Filed Under: Crowdfunding Tagged With: building, construction, crowdfunding, documentary, eco homes, energy efficiency, home, homes, house, houses, Kickstarter, video

5 Reasons Podcasting is About to Take Off in the UK

31st March 2014 By Ben Adam-Smith Leave a Comment

I was very pleased to make it to the first ever UK Podcasters event in London over the weekend. Having attended New Media Expo in Las Vegas at the beginning of the year, what was exciting for me was to realise that the same passion does exist in the UK.

169H

In fact I believe there are 5 reasons why UK Podcasting is about to make its mark: [Read more…]

Filed Under: Podcasting Tagged With: New Media Expo, podcast, podcasting, podcasts

What is the Process of Making a Video?

28th February 2014 By Ben Adam-Smith Leave a Comment

Are you wondering whether you’ve got the resources to make video?

Is there a set procedure that most people follow?

In this article I look at why video is accessible at all levels . . . but you have to begin!

 

In the late 1980s, aged 11, I discovered that our new neighbours owned a camcorder. There was something very alluring about this state-of-the-art device and its magical function of being able to record directly onto VHS tapes, which led to me asking if I could borrow it. Yes, they were trusting, kind and tolerant (because this became a habit).

[Read more…]

Filed Under: Video Marketing Tagged With: how to make a video, marketing, process, video

The Advantages of Building a Video Library For Your Niche

14th February 2014 By Ben Adam-Smith Leave a Comment

As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

[Read more…]

Filed Under: Video Marketing Tagged With: content, library footage, niche, stock footage, video, video production

Why Traditional Media Needs to Pay Attention to New Media

28th January 2014 By Ben Adam-Smith 1 Comment

Is traditional media taking notice of new media?

Why is new media likely to grow at the expense of traditional media?

In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years.

It’s nearly my second year anniversary of working in new media. Coming from a traditional media background I often enjoy the perspective I have, which allows me to draw on experience from either area.

I definitely feel that I am in the right place at the right time and after attending New Media Expo I came to the conclusion that traditional media may be fighting a losing battle.

[Read more…]

Filed Under: New Media Tagged With: audio, connection, engagement, new media, niche, platforms, television, traditional media, tv, video

5 Reasons to Spend Your Advertising Budget on Content in 2014

10th December 2013 By Ben Adam-Smith 2 Comments

As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality.

Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money.

I’m sure you could find lots of outlets quite happy to take your money but what if your money could be better spent in a new area?

content

In this article I want to share 5 reasons why your company should reduce its advertising and marketing spend in favour of funding content creation.
[Read more…]

Filed Under: Content Marketing Tagged With: advertising, marketing, niche

The Different Ways of Contributing to the Online World

28th October 2013 By Ben Adam-Smith Leave a Comment

Do you want to be someone who makes a positive impact online?

How would this vary according to the commitment you are able to give?

In this article we look at the different levels of contributing and why they might draw you further into the online world.

globe on keyboard
Firstly we should establish that anything we do online is forming part of this bigger jigsaw, so this is unlikely to be about our first few steps in cyberspace and more likely to be assessing what we have done so far and where we want to go.
[Read more…]

Filed Under: Internet Marketing Tagged With: content marketing, contributor, internet marketing, internet presence, online marketing, personal brand

What Does Enabling Comments Mean for a Business?

19th October 2013 By Ben Adam-Smith Leave a Comment

Are you wondering whether to enable comments on your blog or website?

How can you tell if it’s a good idea or not?

This article looks at why comments are increasingly used and what you really need to understand about them.

Man opening a hamburger

For years restauranteurs and hotel owners have been rated on the whole experience they provide. We’ve all read these types of reviews and no doubt based our decisions partially upon them. A positive review from a renowned food critic might have a huge impact on business, just as reading about the discovery of a slug in the salad can have the opposite effect! These businesses have learnt to deal with feedback – it’s part of their trade.

[Read more…]

Filed Under: Internet Marketing Tagged With: blog, blogging, blogs, business, comments, community, feedback, websites

How to Get Free Publicity for Your Business on a Podcast

14th September 2013 By Ben Adam-Smith Leave a Comment

Even if you don’t have a podcast, it doesn’t mean that you cannot benefit from being a guest on somebody else’s podcast.

In this blog post I’m going to share what you need to do to increase your chances of being featured as a podcast guest.

kid with megaphone

First, you need to attend to two technical requirements.
[Read more…]

Filed Under: Marketing Tagged With: business, free publicity, interviews, microphone, podcast, production values, research, sharing

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