Regen Media

Content That Matters

How to Raise Your Business’s Profile with Captivating Construction Content

By Leave a Comment

Writing creative content for your construction website really pays. In fact, it can be just as effective as paid advertising, says Green Building Store’s Chayley Collis.

 

Content is an incredibly powerful tool for construction businesses. Telling compelling stories about how you deliver projects and apply your expertise can help you connect with thousands of potential new customers.

If you still need convincing, Chayley Collis’ story should do the trick. She’s Communications Manager for Green Building Store, a company which provides building solutions that help tackle climate change.
[Read more…]

How Crowdfunding Helped Me Make a Documentary on Creating Better Homes

By Leave a Comment

Does your business have a message about green building that’s worth sharing?

Is there a project you’d like to pursue but you don’t know how to fund it?

In this post I’m going to share my experience of crowdfunding a documentary on building better houses, how I realised it and why I know I will be repeating the process in the future.

While people rant and rave about climate change, and curl up into a ball because nothing can be done I always try to keep positive. In my mind there is a world of opportunity before us and it is increasingly weighted in favour of those willing to invest in what a sustainable future might look like.

Over the last couple of years blogging at House Planning Help I have met people who have come up with elements of this sustainable future, whether it be by creating an energy-efficient house, forming a cohousing group, being careful where their money gets spent or making other significant lifestyle changes such as refusing to fly! That’s why I feel – if we’re not afraid of action – we each have a role to play here. We need to strive for that vision of a sustainable future, in whatever context that means for us, and then share our experiences online.
[Read more…]

5 Reasons Podcasting is About to Take Off in the UK

By Leave a Comment

I was very pleased to make it to the first ever UK Podcasters event in London over the weekend. Having attended New Media Expo in Las Vegas at the beginning of the year, what was exciting for me was to realise that the same passion does exist in the UK.

169H

In fact I believe there are 5 reasons why UK Podcasting is about to make its mark: [Read more…]

What is the Process of Making a Video?

By Leave a Comment

Are you wondering whether you’ve got the resources to make video?

Is there a set procedure that most people follow?

In this article I look at why video is accessible at all levels . . . but you have to begin!

 

In the late 1980s, aged 11, I discovered that our new neighbours owned a camcorder. There was something very alluring about this state-of-the-art device and its magical function of being able to record directly onto VHS tapes, which led to me asking if I could borrow it. Yes, they were trusting, kind and tolerant (because this became a habit).

[Read more…]

The Advantages of Building a Video Library For Your Niche

By Leave a Comment

As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

[Read more…]

Why Traditional Media Needs to Pay Attention to New Media

By 1 Comment

Is traditional media taking notice of new media?

Why is new media likely to grow at the expense of traditional media?

In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years.

It’s nearly my second year anniversary of working in new media. Coming from a traditional media background I often enjoy the perspective I have, which allows me to draw on experience from either area.

I definitely feel that I am in the right place at the right time and after attending New Media Expo I came to the conclusion that traditional media may be fighting a losing battle.

[Read more…]

5 Reasons to Spend Your Advertising Budget on Content in 2014

By 2 Comments

As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality.

Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money.

I’m sure you could find lots of outlets quite happy to take your money but what if your money could be better spent in a new area?

content

In this article I want to share 5 reasons why your company should reduce its advertising and marketing spend in favour of funding content creation.
[Read more…]

The Different Ways of Contributing to the Online World

By Leave a Comment

Do you want to be someone who makes a positive impact online?

How would this vary according to the commitment you are able to give?

In this article we look at the different levels of contributing and why they might draw you further into the online world.

globe on keyboard
Firstly we should establish that anything we do online is forming part of this bigger jigsaw, so this is unlikely to be about our first few steps in cyberspace and more likely to be assessing what we have done so far and where we want to go.
[Read more…]

What Does Enabling Comments Mean for a Business?

By Leave a Comment

Are you wondering whether to enable comments on your blog or website?

How can you tell if it’s a good idea or not?

This article looks at why comments are increasingly used and what you really need to understand about them.

Man opening a hamburger

For years restauranteurs and hotel owners have been rated on the whole experience they provide. We’ve all read these types of reviews and no doubt based our decisions partially upon them. A positive review from a renowned food critic might have a huge impact on business, just as reading about the discovery of a slug in the salad can have the opposite effect! These businesses have learnt to deal with feedback – it’s part of their trade.

[Read more…]

How to Get Free Publicity for Your Business on a Podcast

By Leave a Comment

Even if you don’t have a podcast, it doesn’t mean that you cannot benefit from being a guest on somebody else’s podcast.

In this blog post I’m going to share what you need to do to increase your chances of being featured as a podcast guest.

kid with megaphone

First, you need to attend to two technical requirements.
[Read more…]