Content That Matters
Even if you don’t have a podcast, it doesn’t mean that you cannot benefit from being a guest on somebody else’s podcast.
In this blog post I’m going to share what you need to do to increase your chances of being featured as a podcast guest.
First, you need to attend to two technical requirements.
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Does your audio sound like it’s been edited?
Do you like what editing does but feel that you need to take it to the next level?
Here are 10 tips that are fundamental to editing speech, such as a podcast interview.
As all editing programs give you a visual representation of an audio waveform it’s amazing how you soon edit with your eyes. Yes, the waveform is important and in many cases should inform where the edits go but it comes with a proviso . . . what does it sound like?
If you are really checking audio, the only way to know that it’s truly a good edit is to detach yourself, close your eyes and listen again.
Would someone else be able to tell you’ve made an edit there? If the answer if yes, then you’ve still got some work to do.
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For some time I’ve been trying to pin down exactly what is happening as we each spend more and more time online.
In the past I’ve compared the Internet to a big library. I’ve also had a sneaky suspicion that it’s going to help us unify and adjust as we deal with the effects of climate change.
However, I’m going to add one new idea to the mix – we are creating a global brain.
I’m sure other people have thought along similar lines but I’m going to try and back it up with some of my own experience of how quickly ideas are spreading and why it’s really difficult to keep a good idea down.
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Does your pre-recorded podcast audio stick out like a sore thumb?
Do you wonder whether other people can hear the transitions as much as you can?
In this article we share some simple tips on making these sections of a podcast really flow.
We want a nice flow to our podcasts because it makes the whole thing sound more together. It’s almost a case of when something flows well you don’t actually notice it is flowing well!
However, when a podcast does not manage to transition cleanly it can really reduce the production values.
The good news is that some simple changes can make an instant difference.
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Imagine organising a party. You book a great venue and then decorate it exquisitely. Caterers prepare a feast and a band is raring to get people going. When it’s time to let your hair down and enjoy all your hard work, you’re a bit disappointed when nobody turns up! Ah, there was one thing you forgot to do – send out any invites. It doesn’t seem very likely that anyone could do this, yet the equivalent is happening with poorly labelled YouTube videos every day. People are preparing, shooting, editing and uploading videos, only to leave them with a bare minimum of information to be found.
This translates to missing out on a lot of potential viewers, which in turn could be limiting the number of subscribers you have and also your potential influence. Putting in the time here will certainly pay dividends.
Here are 6 tips to help you:
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Do you feel that your podcasts could be better?
Are you doing everything you can to prepare for a great episode?
We share how you can get the most out of your preparation time.
Creating any content is work and a podcast is no different from writing a blog post or making a video: it needs to be well thought through.
While you could just start recording and see what happens, it’s almost inevitable that it’s not going to be as focussed as it could be. If you’re watching a presenter on TV or listening to a DJ on the radio and it all seems effortless, remember that the majority of the time it is no such thing. There are scripts or preparation of what might need to be covered.
The key advantages of doing your preparation is:
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Do you ever wonder why people stop watching your videos?
Is it something you did or just a fact of life?
Considering the reasons why people stop watching our videos can provide us with insights into how we might have kept them engaged for longer.
If you’ve gone to the trouble of creating an online video, you really don’t want someone to give up in seconds. In an ideal world you would be hoping that the viewer watches your entire video, feels engaged and then subscribes to your YouTube Channel (hungry for more). In reality there are people dropping off at various points throughout the video. The big question is, How much of it is down to you or the content you’ve produced?
Here are the main reasons why people will stop a video:
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Content marketing, when done well, can really benefit your company in terms of visibility and authority. However, it’s all too common to see that initial passion for creating great content gradually wane as you get a feel for what a commitment it is. In the most extreme cases the content stops completely.
Don’t let content creation get the better of you!
So what are the most common pitfalls as a content creator and how can you overcome them?
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There might have been a time when hiring an employee to do your content marketing would have been a ridiculous thought. It’s a major outlay and if your business is chugging along just fine without creating content, then what’s the incentive? However, it’s marketing, and at that marketing with longevity.
Depending on the size of your company, you will be investing a certain amount on marketing. Your decision to hire a media professional as an employee is likely to make more and more sense the bigger that budget is. If you have a marketing department and a sizeable budget to allocate, this is an opportunity to try something new.
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Are you concerned that your content is just average?
Do you want to stand out in the market place?
This article shares how starting an investigation can pay many dividends.
We live in a changing world where keeping your finger on the pulse is more and more difficult. However, this does present excellent opportunities for content creation. If you work in a niche that you love, then things just get even better. It’s time to scale up your ideas.
Quite often you hear internet marketers saying things like: “You need to become the online encyclopedia for your industry.” While this is a very worthwhile goal, could you be doing something more worthwhile that would also act as an encyclopedia? Let me explain.
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