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Content That Matters

How to Make Your Business Videos Maintain Your Brand Values?

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If your company is serious about extending its reach as far as possible, then video is a platform you should be utilising. Having a presence on websites such as YouTube and Vimeo is essential and can really boost the traffic back to you. So are you getting what you want and are your videos an extension of your brand?

Hopefully the answers are ‘yes’ and ‘yes’, in which case well done and you probably don’t need to read any further! However, there are countless examples of where the product and service are good, the website is professional, the blog is informative, there’s Facebook and Twitter interaction… then we get to the videos. Hmmm, they’ve had a go! Often the sound is poor, there’s no lighting, the camera keeps zooming in and out, and the whole thing seems to go on forever. Where did it all go wrong?
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How to Improve Your Podcast Interview Technique

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Ben Adam-Smith describes 8 steps to help you achieve a better podcast interview.

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Before I suggest some practical ways to improve, there is one thing worth mentioning that you may already possess that will put you far ahead of the crowd. This is not something you can be taught, but it’s a passion for finding out new things and learning. Don’t underestimate how powerful this is. Listeners can get beyond your interviewing skills if they believe in you and your desire to uncover great content. Hopefully this is good news if you’re creating content for your business because you will have that drive and ambition.

Here are the 8 steps:
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Why a Professional ‘How To’ Video is a Must for Businesses

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We all know that, these days, YouTube is as much of a search engine as Google, so if your business doesn’t have a presence on YouTube you are missing out on potential clients. Perhaps you have been deliberating what your video strategy might be and how to keep the costs down. Well, ‘how to’ videos might sway you as to where to start! The most compelling reason for this is what teaching something does: it makes you the expert. There is no better way to get new business leads than to have them come to you because you are the trusted source. Free regular authoritative content should be the focus of your You Tube channel.
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7 Factors that Make Clients Watch an Online Business Video

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Regardless of whether you have the best business video in the world, it will not necessarily equate to viewers unless you have given them a reason to watch. If nothing draws them in, then you have wasted a lot of time and effort. This is why it’s important to understand why any customer presses play.

These 7 factors will ensure that your video gets watched:
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Radio Interview Technique Revealed

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Ben Adam-Smith has worked in radio for nearly 15 years and in that time he has been lucky enough to have interviewed a huge mix of people. From film stars like Emily Blunt and James McAvoy to musicians such as Paul Weller, Pixie Lott and The Saturdays to the king of interviews himself, Sir Michael Parkinson. And that’s just scratching the surface.

Recently Ben has made the transition to podcasting, seeing it as a great opportunity for content creators. That’s why he’s decided to share his advice for interviewing success. The eBook covers everything from planning and preparing an interview to recording, editing and promoting it.

Radio Interview Technique Revealed is now available on Amazon.