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  • How We Work
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  • Blog
  • Team
  • Contact

What is the Process of Making a Video?

28th February 2014 By Ben Adam-Smith Leave a Comment

Are you wondering whether you’ve got the resources to make video?

Is there a set procedure that most people follow?

In this article I look at why video is accessible at all levels . . . but you have to begin!

 

In the late 1980s, aged 11, I discovered that our new neighbours owned a camcorder. There was something very alluring about this state-of-the-art device and its magical function of being able to record directly onto VHS tapes, which led to me asking if I could borrow it. Yes, they were trusting, kind and tolerant (because this became a habit).

[Read more…]

Filed Under: Video Marketing Tagged With: how to make a video, marketing, process, video

The Advantages of Building a Video Library For Your Niche

14th February 2014 By Ben Adam-Smith Leave a Comment

As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

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Filed Under: Video Marketing Tagged With: content, library footage, niche, stock footage, video, video production

The Best Way to Label YouTube Videos for SEO

28th May 2013 By Ben Adam-Smith Leave a Comment

Imagine organising a party. You book a great venue and then decorate it exquisitely. Caterers prepare a feast and a band is raring to get people going. When it’s time to let your hair down and enjoy all your hard work, you’re a bit disappointed when nobody turns up! Ah, there was one thing you forgot to do – send out any invites. It doesn’t seem very likely that anyone could do this, yet the equivalent is happening with poorly labelled YouTube videos every day. People are preparing, shooting, editing and uploading videos, only to leave them with a bare minimum of information to be found.

This translates to missing out on a lot of potential viewers, which in turn could be limiting the number of subscribers you have and also your potential influence. Putting in the time here will certainly pay dividends.

Here are 6 tips to help you:
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Filed Under: Video Marketing Tagged With: how to label videos, labelling, videos, YouTube

What Makes Someone Stop Watching an Online Video?

11th May 2013 By Ben Adam-Smith Leave a Comment

Do you ever wonder why people stop watching your videos?

Is it something you did or just a fact of life?

Considering the reasons why people stop watching our videos can provide us with insights into how we might have kept them engaged for longer.

STOP button

If you’ve gone to the trouble of creating an online video, you really don’t want someone to give up in seconds. In an ideal world you would be hoping that the viewer watches your entire video, feels engaged and then subscribes to your YouTube Channel (hungry for more). In reality there are people dropping off at various points throughout the video. The big question is, How much of it is down to you or the content you’ve produced?

Here are the main reasons why people will stop a video:
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Filed Under: Video Marketing Tagged With: business video, online video, video, video production, viewing habits, YouTube

What Should My Video Marketing Strategy Be for 2013?

28th November 2012 By Ben Adam-Smith Leave a Comment

first day of January

As you start to plan how you would like your business to grow in the coming year, you may be thinking of harnessing the power of online video. Has it been something you’ve wanted to try for years and years but it’s never happened? Why not put together a plan of action right now – let’s start with the end in mind.
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Filed Under: Video Marketing Tagged With: how to create video content for a whole year, how video can work for you, video marketing 2013, video marketing strategy, video strategy, what videos should I be making?

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