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How to Make Your Business Videos Maintain Your Brand Values?

27th September 2012 By Ben Adam-Smith Leave a Comment

Man on computer

 

If your company is serious about extending its reach as far as possible, then video is a platform you should be utilising. Having a presence on websites such as YouTube and Vimeo is essential and can really boost the traffic back to you. So are you getting what you want and are your videos an extension of your brand?

Hopefully the answers are ‘yes’ and ‘yes’, in which case well done and you probably don’t need to read any further! However, there are countless examples of where the product and service are good, the website is professional, the blog is informative, there’s Facebook and Twitter interaction… then we get to the videos. Hmmm, they’ve had a go! Often the sound is poor, there’s no lighting, the camera keeps zooming in and out, and the whole thing seems to go on forever. Where did it all go wrong?
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Filed Under: Business Video Tips Tagged With: budget options for business video, business video, Camtasia, ScreenFlow, video that matches your brand, what makes a good business video

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