Regen Media

Content That Matters

The Advantages of Building a Video Library For Your Niche

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As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

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Why Traditional Media Needs to Pay Attention to New Media

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Is traditional media taking notice of new media?

Why is new media likely to grow at the expense of traditional media?

In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years.

It’s nearly my second year anniversary of working in new media. Coming from a traditional media background I often enjoy the perspective I have, which allows me to draw on experience from either area.

I definitely feel that I am in the right place at the right time and after attending New Media Expo I came to the conclusion that traditional media may be fighting a losing battle.

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5 Reasons to Spend Your Advertising Budget on Content in 2014

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As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality.

Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money.

I’m sure you could find lots of outlets quite happy to take your money but what if your money could be better spent in a new area?

content

In this article I want to share 5 reasons why your company should reduce its advertising and marketing spend in favour of funding content creation.
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What Happens When Content Marketing Becomes Too Popular?

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Are you concerned that you’ve heard about content marketing too late in the day?

How can you be sure that your time or resources are well invested in content marketing?

In this article you’ll discover that content marketing is going nowhere and why starting to build your platform today is a good idea.

 

Where is Content Marketing Going?

It’s a question that you might have asked yourself, as a content creator, when you start to see some results. The strategy is good. Whatever your area of expertise or wherever your passion lies, you can create your own online resources (or encyclopedia). Of course, this will forever be work in progress! Your approach may be unique but a lot of your content will overlap with others.

Encyclopedia
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6 Ways to Generate Content for Your Business

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In our last article we looked at what content is and why it’s useful. Now let’s start generating some!

It’s an exciting prospect but what if you have absolutely no clue what to produce? It is probably worth mentioning at this point that certain topics give more scope for content creation than others. For example, if you run a sandwich shop there is only going to be so much you can say on the subject, whereas if you run a computer repair company then you have a much wider scope for opportunity. All that said, it often comes down to how creative you’re being.

Get into Your Customer’s Brain!

This should be your focus when you are creating content. It really doesn’t matter what you think is interesting as it’s all about your customer or client. For my House Planning Help project I picture Graham! I imagine him to be between 47, successful in his chosen profession, he has a wife and kids, he loves learning and will be thorough in his research of house build options, time is his most precious commodity and he sees a future where energy is double or triple the price of what it is today.

This clear image in my mind allows me to test content. Will whatever I’m creating be something Graham is interested in? If it isn’t then I need to go back to the drawing board.

If you know who your target customer is, try to imagine how he or she might view your business. What do they really want to know? Can you be the resource they need?
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