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Why Traditional Media Needs to Pay Attention to New Media

28th January 2014 By Ben Adam-Smith 1 Comment

Is traditional media taking notice of new media?

Why is new media likely to grow at the expense of traditional media?

In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years.

It’s nearly my second year anniversary of working in new media. Coming from a traditional media background I often enjoy the perspective I have, which allows me to draw on experience from either area.

I definitely feel that I am in the right place at the right time and after attending New Media Expo I came to the conclusion that traditional media may be fighting a losing battle.

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Filed Under: New Media Tagged With: audio, connection, engagement, new media, niche, platforms, television, traditional media, tv, video

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