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Content That Matters

The Advantages of Building a Video Library For Your Niche

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As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

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What Makes Someone Stop Watching an Online Video?

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Do you ever wonder why people stop watching your videos?

Is it something you did or just a fact of life?

Considering the reasons why people stop watching our videos can provide us with insights into how we might have kept them engaged for longer.

STOP button

If you’ve gone to the trouble of creating an online video, you really don’t want someone to give up in seconds. In an ideal world you would be hoping that the viewer watches your entire video, feels engaged and then subscribes to your YouTube Channel (hungry for more). In reality there are people dropping off at various points throughout the video. The big question is, How much of it is down to you or the content you’ve produced?

Here are the main reasons why people will stop a video:
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Why is it So Expensive to Make a Professional Video Production?

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In these times of financial uncertainty, receiving a quote for any services can make your jaw hit the floor. How much? Surely not! The figure you had in your mind was substantially less than the figure you got back, so where did it all go wrong and what do you do now?

how much woman

Find Out Where the Money is Going

There is a big difference between a 5-minute video produced on a £10,000 budget and a 5-minute video produced on a £200 budget. If you could do the split test, the results should speak for themselves and the one with the larger budget should be far better. Of course, you can’t guarantee this. Throwing money at a project doesn’t necessarily make it good. There are plenty of Hollywood films that are flops and that’s not because they didn’t have the money. What money allows you to do is spend enough time developing the ideas and hiring the best team to make the production a success. That is why when you get your quotes, you have to know exactly what you are getting for your money.
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