Author: Ben Adam-Smith
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Why investing in a brand shoot is a smart move for your business
In the construction industry you can quite often have your head down, focusing on the job at hand and keeping a project moving forwards. If you ever bring in a photographer or videographer it’s at the end of the process… and your attention may understandably be on the amazing building you’ve created. Yet, there’s a…
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Testimonials can build trust with a potential client
When you’ve spent months—or even years—working with a client to deliver a high performance building, then there’s a perfect opportunity to collect some positive feedback for future marketing. As Ben Adam‑Smith, founder of Regen Media, explains, “testimonials can really range from using soundbites, a couple of words that might be on a website, to a full-on…
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How AI is changing content marketing – what it means for your business today
We live in a world of perpetual change and so there is never a moment to rest on your laurels. Artificial intelligence is reshaping the content‑marketing landscape, but with the right mix of technology, authenticity, and good old‑fashioned real‑world outreach, you can turn those changes into a competitive advantage. AI turns search engines into answer…
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Why a video case study is useful to an architect
At Regen Media we serve a portion of the construction industry that is dedicated to quality. Comfort, health and well-being are always high on the agenda. So when a building has been completed we want to help you shout about it. We caught up with architect Mark Siddall from LEAP to find out why he…
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How Crowdfunding Helped Me Make a Documentary on Creating Better Homes
Does your business have a message about green building that’s worth sharing? Is there a project you’d like to pursue but you don’t know how to fund it? In this post I’m going to share my experience of crowdfunding a documentary on building better houses, how I realised it and why I know I will be repeating…
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5 Reasons Podcasting is About to Take Off in the UK
I was very pleased to make it to the first ever UK Podcasters event in London over the weekend. Having attended New Media Expo in Las Vegas at the beginning of the year, what was exciting for me was to realise that the same passion does exist in the UK. In fact I believe there…
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What is the Process of Making a Video?
Are you wondering whether you’ve got the resources to make video? Is there a set procedure that most people follow? In this article I look at why video is accessible at all levels . . . but you have to begin! In the late 1980s, aged 11, I discovered that our new neighbours owned…
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The Advantages of Building a Video Library For Your Niche
As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766. With flooding even in my local town I took time out of my workday to capture the impact on video. Why am I telling you this? Seize Content Opportunities When They Arise This…
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Why Traditional Media Needs to Pay Attention to New Media
Is traditional media taking notice of new media? Why is new media likely to grow at the expense of traditional media? In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years. It’s nearly my second year anniversary of working…
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5 Reasons to Spend Your Advertising Budget on Content in 2014
As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality. Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money. I’m sure you could find…