• Why investing in a brand shoot is a smart move for your business

    In the construction industry you can quite often have your head down, focusing on the job at hand and keeping a project moving forwards. If you ever bring in a photographer or videographer it’s at the end of the process… and your attention may understandably be on the amazing building you’ve created. Yet, there’s a…

  • Testimonials can build trust with a potential client

    When you’ve spent months—or even years—working with a client to deliver a high performance building, then there’s a perfect opportunity to collect some positive feedback for future marketing. As Ben Adam‑Smith, founder of Regen Media, explains, “testimonials can really range from using soundbites, a couple of words that might be on a website, to a full-on…

  • How AI is changing content marketing – what it means for your business today

    We live in a world of perpetual change and so there is never a moment to rest on your laurels. Artificial intelligence is reshaping the content‑marketing landscape, but with the right mix of technology, authenticity, and good old‑fashioned real‑world outreach, you can turn those changes into a competitive advantage. AI turns search engines into answer…

  • Why a video case study is useful to an architect

    At Regen Media we serve a portion of the construction industry that is dedicated to quality. Comfort, health and well-being are always high on the agenda. So when a building has been completed we want to help you shout about it. We caught up with architect Mark Siddall from LEAP to find out why he…

  • How to always finish what you’ve started – the secrets of effective project management

    We’ve all felt overwhelmed by the looming prospect of a complex project – whether that’s in construction marketing or elsewhere. Project management specialist Cesar Abeid has a proven strategy to help you achieve ambitious goals with confidence.   “If it can work for me, it can work for anyone,” says Cesar Abeid, an inspirational businessman,…

  • Simple and Affordable Ways to Make Your Construction Website More Effective

    Digital marketing consultant Pritesh Patel discusses the common mistakes construction companies make on their websites – and shares his tips and tricks on how to increase your traffic and generate better leads   If you think your company website should be a shop window into your business, think again. That’s the view of website expert…