Regen Media

Content That Matters

Why is it So Expensive to Make a Professional Video Production?

By Leave a Comment

In these times of financial uncertainty, receiving a quote for any services can make your jaw hit the floor. How much? Surely not! The figure you had in your mind was substantially less than the figure you got back, so where did it all go wrong and what do you do now?

how much woman

Find Out Where the Money is Going

There is a big difference between a 5-minute video produced on a £10,000 budget and a 5-minute video produced on a £200 budget. If you could do the split test, the results should speak for themselves and the one with the larger budget should be far better. Of course, you can’t guarantee this. Throwing money at a project doesn’t necessarily make it good. There are plenty of Hollywood films that are flops and that’s not because they didn’t have the money. What money allows you to do is spend enough time developing the ideas and hiring the best team to make the production a success. That is why when you get your quotes, you have to know exactly what you are getting for your money.
[Read more…]

Tips for Shooting a Business Event or Activity with One Camera

By Leave a Comment

conference

There are situations when you want to reflect an event or a task your business is performing. Perhaps it is something that is only going to happen once and you have someone with a camera taking some footage. Well, how can you make sure that you come away with the most useful material possible and that it can then be condensed into an overview for your website or You Tube? Clearly each event will need a slightly difference approach, but there will be some common themes.
[Read more…]

How to Make Your Business Videos Maintain Your Brand Values?

By Leave a Comment

Man on computer

 

If your company is serious about extending its reach as far as possible, then video is a platform you should be utilising. Having a presence on websites such as YouTube and Vimeo is essential and can really boost the traffic back to you. So are you getting what you want and are your videos an extension of your brand?

Hopefully the answers are ‘yes’ and ‘yes’, in which case well done and you probably don’t need to read any further! However, there are countless examples of where the product and service are good, the website is professional, the blog is informative, there’s Facebook and Twitter interaction… then we get to the videos. Hmmm, they’ve had a go! Often the sound is poor, there’s no lighting, the camera keeps zooming in and out, and the whole thing seems to go on forever. Where did it all go wrong?
[Read more…]

Why a Professional ‘How To’ Video is a Must for Businesses

By 2 Comments

We all know that, these days, YouTube is as much of a search engine as Google, so if your business doesn’t have a presence on YouTube you are missing out on potential clients. Perhaps you have been deliberating what your video strategy might be and how to keep the costs down. Well, ‘how to’ videos might sway you as to where to start! The most compelling reason for this is what teaching something does: it makes you the expert. There is no better way to get new business leads than to have them come to you because you are the trusted source. Free regular authoritative content should be the focus of your You Tube channel.
[Read more…]

7 Factors that Make Clients Watch an Online Business Video

By Leave a Comment

hand pressing play button

Regardless of whether you have the best business video in the world, it will not necessarily equate to viewers unless you have given them a reason to watch. If nothing draws them in, then you have wasted a lot of time and effort. This is why it’s important to understand why any customer presses play.

These 7 factors will ensure that your video gets watched:
[Read more…]