Category: Content Creation
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Top Tips for Creating Consistent Content
Consistency is just as important as quality when it comes to content marketing. Ben Adam-Smith from Regen Media explains how improving your systems can make this important aspect of modern business more manageable Frequency and consistency are essential ingredients in any content marketing strategy. Viewers, listeners or readers will quickly drift away if you…
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How to Raise Your Business’s Profile with Captivating Construction Content
Writing creative content for your construction website really pays. In fact, it can be just as effective as paid advertising, says Green Building Store’s Chayley Collis. Content is an incredibly powerful tool for construction businesses. Telling compelling stories about how you deliver projects and apply your expertise can help you connect with thousands of…
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The 7 Most Common Mistakes Small Businesses Make with Content Marketing
Content marketing, when done well, can really benefit your company in terms of visibility and authority. However, it’s all too common to see that initial passion for creating great content gradually wane as you get a feel for what a commitment it is. In the most extreme cases the content stops completely. Don’t let content…
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Is it Time to Hire a Dedicated Multi-media Journalist for your Business?
There might have been a time when hiring an employee to do your content marketing would have been a ridiculous thought. It’s a major outlay and if your business is chugging along just fine without creating content, then what’s the incentive? However, it’s marketing, and at that marketing with longevity. Your Marketing Spend Has All…
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How to Create Content That Will Make You an Industry Leader
Are you concerned that your content is just average? Do you want to stand out in the market place? This article shares how starting an investigation can pay many dividends. We live in a changing world where keeping your finger on the pulse is more and more difficult. However, this does present excellent opportunities for…
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6 Ways to Generate Content for Your Business
In our last article we looked at what content is and why it’s useful. Now let’s start generating some! It’s an exciting prospect but what if you have absolutely no clue what to produce? It is probably worth mentioning at this point that certain topics give more scope for content creation than others. For example,…
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What is Content and Why is it Useful?
Content is a word that seems to pop up everywhere these days and while we probably know it’s important, we may not know how to apply it to our own businesses. The dictionary definition of content in the sense to which we’re referring is: All that is contained or dealt with in a piece of…