Category: Content Marketing
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How to always finish what you’ve started – the secrets of effective project management
We’ve all felt overwhelmed by the looming prospect of a complex project – whether that’s in construction marketing or elsewhere. Project management specialist Cesar Abeid has a proven strategy to help you achieve ambitious goals with confidence. “If it can work for me, it can work for anyone,” says Cesar Abeid, an inspirational businessman,…
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5 Reasons to Spend Your Advertising Budget on Content in 2014
As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality. Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money. I’m sure you could find…
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Why Our Infant Global Brain is Helping the Best Ideas to Rise to the Top
For some time I’ve been trying to pin down exactly what is happening as we each spend more and more time online. In the past I’ve compared the Internet to a big library. I’ve also had a sneaky suspicion that it’s going to help us unify and adjust as we deal with the effects of…
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The 7 Most Common Mistakes Small Businesses Make with Content Marketing
Content marketing, when done well, can really benefit your company in terms of visibility and authority. However, it’s all too common to see that initial passion for creating great content gradually wane as you get a feel for what a commitment it is. In the most extreme cases the content stops completely. Don’t let content…
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Is it Time to Hire a Dedicated Multi-media Journalist for your Business?
There might have been a time when hiring an employee to do your content marketing would have been a ridiculous thought. It’s a major outlay and if your business is chugging along just fine without creating content, then what’s the incentive? However, it’s marketing, and at that marketing with longevity. Your Marketing Spend Has All…
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What Happens When Content Marketing Becomes Too Popular?
Are you concerned that you’ve heard about content marketing too late in the day? How can you be sure that your time or resources are well invested in content marketing? In this article you’ll discover that content marketing is going nowhere and why starting to build your platform today is a good idea. Where…