Category: Uncategorized
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Why investing in a brand shoot is a smart move for your business
In the construction industry you can quite often have your head down, focusing on the job at hand and keeping a project moving forwards. If you ever bring in a photographer or videographer it’s at the end of the process… and your attention may understandably be on the amazing building you’ve created. Yet, there’s a…
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Testimonials can build trust with a potential client
When you’ve spent months—or even years—working with a client to deliver a high performance building, then there’s a perfect opportunity to collect some positive feedback for future marketing. As Ben Adam‑Smith, founder of Regen Media, explains, “testimonials can really range from using soundbites, a couple of words that might be on a website, to a full-on…
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How AI is changing content marketing – what it means for your business today
We live in a world of perpetual change and so there is never a moment to rest on your laurels. Artificial intelligence is reshaping the content‑marketing landscape, but with the right mix of technology, authenticity, and good old‑fashioned real‑world outreach, you can turn those changes into a competitive advantage. AI turns search engines into answer…