Category: Video Marketing
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What is the Process of Making a Video?
Are you wondering whether you’ve got the resources to make video? Is there a set procedure that most people follow? In this article I look at why video is accessible at all levels . . . but you have to begin! In the late 1980s, aged 11, I discovered that our new neighbours owned…
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The Advantages of Building a Video Library For Your Niche
As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766. With flooding even in my local town I took time out of my workday to capture the impact on video. Why am I telling you this? Seize Content Opportunities When They Arise This…
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The Best Way to Label YouTube Videos for SEO
Imagine organising a party. You book a great venue and then decorate it exquisitely. Caterers prepare a feast and a band is raring to get people going. When it’s time to let your hair down and enjoy all your hard work, you’re a bit disappointed when nobody turns up! Ah, there was one thing you…
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What Makes Someone Stop Watching an Online Video?
Do you ever wonder why people stop watching your videos? Is it something you did or just a fact of life? Considering the reasons why people stop watching our videos can provide us with insights into how we might have kept them engaged for longer. If you’ve gone to the trouble of creating an online…
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What Should My Video Marketing Strategy Be for 2013?
As you start to plan how you would like your business to grow in the coming year, you may be thinking of harnessing the power of online video. Has it been something you’ve wanted to try for years and years but it’s never happened? Why not put together a plan of action right now –…