If your company is serious about extending its reach as far as possible, then video is a platform you should be utilising. Having a presence on websites such as YouTube and Vimeo is essential and can really boost the traffic back to you. So are you getting what you want and are your videos an extension of your brand?

Hopefully the answers are ‘yes’ and ‘yes’, in which case well done and you probably don’t need to read any further! However, there are countless examples of where the product and service are good, the website is professional, the blog is informative, there’s Facebook and Twitter interaction… then we get to the videos. Hmmm, they’ve had a go! Often the sound is poor, there’s no lighting, the camera keeps zooming in and out, and the whole thing seems to go on forever. Where did it all go wrong?
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