Imagine organising a party. You book a great venue and then decorate it exquisitely. Caterers prepare a feast and a band is raring to get people going. When it’s time to let your hair down and enjoy all your hard work, you’re a bit disappointed when nobody turns up! Ah, there was one thing you forgot to do – send out any invites. It doesn’t seem very likely that anyone could do this, yet the equivalent is happening with poorly labelled YouTube videos every day. People are preparing, shooting, editing and uploading videos, only to leave them with a bare minimum of information to be found.
This translates to missing out on a lot of potential viewers, which in turn could be limiting the number of subscribers you have and also your potential influence. Putting in the time here will certainly pay dividends.
Here are 6 tips to help you: