Content is a word that seems to pop up everywhere these days and while we probably know it’s important, we may not know how to apply it to our own businesses.

The dictionary definition of content in the sense to which we’re referring is:

All that is contained or dealt with in a piece of writing, etc.; substance.

I would go on to say that it’s something valuable, that when consumed by a person benefits them in some way. It’s the meat of the subject, the crux. It doesn’t have to be serious as it could be something funny. It could be on any topic. Content is the good bit!

I am now going to give you the most important tip you will ever receive about content creation. Are you ready?
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