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Content That Matters

How to Raise Your Business’s Profile with Captivating Construction Content

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Writing creative content for your construction website really pays. In fact, it can be just as effective as paid advertising, says Green Building Store’s Chayley Collis.

 

Content is an incredibly powerful tool for construction businesses. Telling compelling stories about how you deliver projects and apply your expertise can help you connect with thousands of potential new customers.

If you still need convincing, Chayley Collis’ story should do the trick. She’s Communications Manager for Green Building Store, a company which provides building solutions that help tackle climate change.
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The Different Ways of Contributing to the Online World

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Do you want to be someone who makes a positive impact online?

How would this vary according to the commitment you are able to give?

In this article we look at the different levels of contributing and why they might draw you further into the online world.

globe on keyboard
Firstly we should establish that anything we do online is forming part of this bigger jigsaw, so this is unlikely to be about our first few steps in cyberspace and more likely to be assessing what we have done so far and where we want to go.
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Why Our Infant Global Brain is Helping the Best Ideas to Rise to the Top

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For some time I’ve been trying to pin down exactly what is happening as we each spend more and more time online.

In the past I’ve compared the Internet to a big library. I’ve also had a sneaky suspicion that it’s going to help us unify and adjust as we deal with the effects of climate change.

However, I’m going to add one new idea to the mix – we are creating a global brain.

global brain

I’m sure other people have thought along similar lines but I’m going to try and back it up with some of my own experience of how quickly ideas are spreading and why it’s really difficult to keep a good idea down.
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What Happens When Content Marketing Becomes Too Popular?

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Are you concerned that you’ve heard about content marketing too late in the day?

How can you be sure that your time or resources are well invested in content marketing?

In this article you’ll discover that content marketing is going nowhere and why starting to build your platform today is a good idea.

 

Where is Content Marketing Going?

It’s a question that you might have asked yourself, as a content creator, when you start to see some results. The strategy is good. Whatever your area of expertise or wherever your passion lies, you can create your own online resources (or encyclopedia). Of course, this will forever be work in progress! Your approach may be unique but a lot of your content will overlap with others.

Encyclopedia
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