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The Advantages of Building a Video Library For Your Niche

14th February 2014 By Ben Adam-Smith Leave a Comment

As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

[Read more…]

Filed Under: Video Marketing Tagged With: content, library footage, niche, stock footage, video, video production

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