There might have been a time when hiring an employee to do your content marketing would have been a ridiculous thought. It’s a major outlay and if your business is chugging along just fine without creating content, then what’s the incentive? However, it’s marketing, and at that marketing with longevity.
Your Marketing Spend Has All the Clues
Depending on the size of your company, you will be investing a certain amount on marketing. Your decision to hire a media professional as an employee is likely to make more and more sense the bigger that budget is. If you have a marketing department and a sizeable budget to allocate, this is an opportunity to try something new.