Tag: niche
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The Advantages of Building a Video Library For Your Niche
As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766. With flooding even in my local town I took time out of my workday to capture the impact on video. Why am I telling you this? Seize Content Opportunities When They Arise This…
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Why Traditional Media Needs to Pay Attention to New Media
Is traditional media taking notice of new media? Why is new media likely to grow at the expense of traditional media? In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years. It’s nearly my second year anniversary of working…
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5 Reasons to Spend Your Advertising Budget on Content in 2014
As we approach the end of another year, we suddenly start to look ahead to the next year and plan for all the exciting things we want to make a reality. Part of that routine may be looking at advertising and marketing budgets, and thinking where to spend that money. I’m sure you could find…
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What Happens When Content Marketing Becomes Too Popular?
Are you concerned that you’ve heard about content marketing too late in the day? How can you be sure that your time or resources are well invested in content marketing? In this article you’ll discover that content marketing is going nowhere and why starting to build your platform today is a good idea. Where…
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6 Ways to Generate Content for Your Business
In our last article we looked at what content is and why it’s useful. Now let’s start generating some! It’s an exciting prospect but what if you have absolutely no clue what to produce? It is probably worth mentioning at this point that certain topics give more scope for content creation than others. For example,…