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  • How We Work
  • Portfolio
  • Audio
  • Blog
  • Team
  • Contact

How Crowdfunding Helped Me Make a Documentary on Creating Better Homes

19th May 2015 By Ben Adam-Smith Leave a Comment

Does your business have a message about green building that’s worth sharing?

Is there a project you’d like to pursue but you don’t know how to fund it?

In this post I’m going to share my experience of crowdfunding a documentary on building better houses, how I realised it and why I know I will be repeating the process in the future.

While people rant and rave about climate change, and curl up into a ball because nothing can be done I always try to keep positive. In my mind there is a world of opportunity before us and it is increasingly weighted in favour of those willing to invest in what a sustainable future might look like.

Over the last couple of years blogging at House Planning Help I have met people who have come up with elements of this sustainable future, whether it be by creating an energy-efficient house, forming a cohousing group, being careful where their money gets spent or making other significant lifestyle changes such as refusing to fly! That’s why I feel – if we’re not afraid of action – we each have a role to play here. We need to strive for that vision of a sustainable future, in whatever context that means for us, and then share our experiences online.
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Filed Under: Crowdfunding Tagged With: building, construction, crowdfunding, documentary, eco homes, energy efficiency, home, homes, house, houses, Kickstarter, video

What is the Process of Making a Video?

28th February 2014 By Ben Adam-Smith Leave a Comment

Are you wondering whether you’ve got the resources to make video?

Is there a set procedure that most people follow?

In this article I look at why video is accessible at all levels . . . but you have to begin!

 

In the late 1980s, aged 11, I discovered that our new neighbours owned a camcorder. There was something very alluring about this state-of-the-art device and its magical function of being able to record directly onto VHS tapes, which led to me asking if I could borrow it. Yes, they were trusting, kind and tolerant (because this became a habit).

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Filed Under: Video Marketing Tagged With: how to make a video, marketing, process, video

The Advantages of Building a Video Library For Your Niche

14th February 2014 By Ben Adam-Smith Leave a Comment

As I write this article it is raining. In fact January 2014 has been England’s wettest month since records began in 1766.

With flooding even in my local town I took time out of my workday to capture the impact on video.

Why am I telling you this?

building flooded

Seize Content Opportunities When They Arise

This flooding is potentially useful to me in my housing niche (I run the website House Planning Help). I don’t actually need this footage at the moment but I went on the shoot for my library.

I am aware that these floods could be the affects of climate change and if I ever want to illustrate a flood, which I see as pretty likely, now I have the material.

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Filed Under: Video Marketing Tagged With: content, library footage, niche, stock footage, video, video production

Why Traditional Media Needs to Pay Attention to New Media

28th January 2014 By Ben Adam-Smith 1 Comment

Is traditional media taking notice of new media?

Why is new media likely to grow at the expense of traditional media?

In this article I look at the key elements that I believe will lead to a rapid growth of new media in the next 10 years.

It’s nearly my second year anniversary of working in new media. Coming from a traditional media background I often enjoy the perspective I have, which allows me to draw on experience from either area.

I definitely feel that I am in the right place at the right time and after attending New Media Expo I came to the conclusion that traditional media may be fighting a losing battle.

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Filed Under: New Media Tagged With: audio, connection, engagement, new media, niche, platforms, television, traditional media, tv, video

What Makes Someone Stop Watching an Online Video?

11th May 2013 By Ben Adam-Smith Leave a Comment

Do you ever wonder why people stop watching your videos?

Is it something you did or just a fact of life?

Considering the reasons why people stop watching our videos can provide us with insights into how we might have kept them engaged for longer.

STOP button

If you’ve gone to the trouble of creating an online video, you really don’t want someone to give up in seconds. In an ideal world you would be hoping that the viewer watches your entire video, feels engaged and then subscribes to your YouTube Channel (hungry for more). In reality there are people dropping off at various points throughout the video. The big question is, How much of it is down to you or the content you’ve produced?

Here are the main reasons why people will stop a video:
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Filed Under: Video Marketing Tagged With: business video, online video, video, video production, viewing habits, YouTube

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