We all know that, these days, YouTube is as much of a search engine as Google, so if your business doesn’t have a presence on YouTube you are missing out on potential clients. Perhaps you have been deliberating what your video strategy might be and how to keep the costs down. Well, ‘how to’ videos might sway you as to where to start! The most compelling reason for this is what teaching something does: it makes you the expert. There is no better way to get new business leads than to have them come to you because you are the trusted source. Free regular authoritative content should be the focus of your You Tube channel.
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