At Regen Media we serve a portion of the construction industry that is dedicated to quality. Comfort, health and well-being are always high on the agenda. So when a building has been completed we want to help you shout about it.
We caught up with architect Mark Siddall from LEAP to find out why he wanted to make a case study video of Larch Corner Passivhaus.
Let your clients do the talking
It’s all very well telling people about your products and services, but this is not necessarily the best way to build trust and rapport.
Instead let satisfied customers do the talking. When they explain how your business solved their problems it will have a much greater effect.
In Mark’s case study video he returns to Larch Corner to chat with self-builder Mick Woolley. We see a beautiful timber house, full of character, and quickly realise that Mick is immensely proud.
Then we hear more about the desirability of the property.
Mick comments: “The heating went off early March and I haven’t touched it since. The house stays at a very even temperature all the time.”
As Mark chats with Mick it’s clear that the design took into account energy efficiency, daylighting, futureproofing, use of eco-friendly materials, and the opportunity to have some fun in the process (Mick proudly displays his sliding wall and fold-down bed!).
Mark’s expertise is also highlighted when they talk about the construction process and the decision to target the Passivhaus standard.
Mick says: “I’m very happy. Obviously I needed you to help me turn it into a Passivhaus… and I’ve got a lot of information when I needed it from you. That’s been the thing that’s made it a success.”
Show how you make better buildings
The Passivhaus standard (also known as passive house) is a tried and tested methodology that delivers high levels of comfort throughout the year without the need for much heating or cooling. Other benefits include low running costs, constant fresh air and a lovely peaceful indoor environment.
As one of the early adopters of the Passivhaus standard in the UK, Mark is driven to spread the word far and wide.
“I think the fastest and most powerful way to build a professional relationship comes from sharing useful information and being able to educate others about better standards of construction and design.”
He’s even set up a website called ‘Passivhaus Secrets’ that is separate from his architectural practice’s website.
The case study is just the introduction to Mark
There are several ways you might find Mark’s case study.
The search term ‘Passivhaus’ brings a lot of people via Google or YouTube, and then conversations on social media account for more eyeballs.
After watching the video online, people would then be able to follow a link through to the ‘Passivhaus Secrets’ website.
At this point, by entering your email address, there is an opportunity to watch an in-depth documentary series.
This gives Mark the opportunity to drip-feed information over time and engage with viewers.
“In this process, I reach out to them, asking if they’re finding all the answers that they were hoping to find, and to try to fill in a few gaps if necessary. And obviously, in a sense, also provides an opportunity to start building a relationship.”
The best way to appreciate a building is to visit it
A video case study is a great way to condense information and a testimonial into a short space of time, but Mark allows people who join his email list to dig deeper. This culminates in the opportunity to visit one of the Passivhaus Open Days that he helps to run.
“Open days give people more information about the processes that are associated with good architectural design and Passivhaus as well – as well as allowing them to experience what a particular Passivhaus is like. Again, this also gives me an opportunity to build a relationship and to demonstrate some of the knowledge and expertise that I have to offer on their project. If they want to create a project in the future then hopefully I’ll be at the top of their list.”
Mark is set on continuing this knowledge sharing approach in the future and plans to work with Regen Media again.
Make your own case study video
If you’ve recently completed a low energy project then maybe we can help you promote it. Get in touch to find out more.
