We all know that, these days, YouTube is as much of a search engine as Google, so if your business doesn’t have a presence on YouTube you are missing out on potential clients. Perhaps you have been deliberating what your video strategy might be and how to keep the costs down. Well, ‘how to’ videos might sway you as to where to start! The most compelling reason for this is what teaching something does: it makes you the expert. There is no better way to get new business leads than to have them come to you because you are the trusted source. Free regular authoritative content should be the focus of your You Tube channel.
Where most business videos fail is that they produce content that wastes the viewer’s time or, at best, reaffirms something they already know. Why not design your video portfolio to help people? By doing this they will be grateful and may even feel that they owe you something. Another central benefit of a ‘how to’ video is that it holds the viewer’s attention. It’s no longer entertainment or an advert, which can be easy to switch off; it’s learning driven by the viewer. Even if your viewer doesn’t buy from you, they will have been exposed to the brand and assuming your website URL is the first thing in the You Tube description, they may well have checked out your site.
If you’re operating to a budget, you can cut costs by recording a number of short ‘how to’ videos in a single day and then scheduling them in at intervals in the coming months. Your aim for this is to create timeless content that will be just as relevant in ten years as it is today – you are building a library.
Finally, video will help your business make a human connection with your viewers and potential clients.
If you are developing your brand awareness using online video, Regen Media can you help you make quick progress in the right direction.
